Our Groove


Groove Salon Co. has been in the works forever, but has now finally come to life at the end of 2020. 

What started off as a small idea has now grown into a reality from our founder and owner,

Brooke Noeldner. 


I'm Brooke, owner and founder of Groove Salon Company. I graduated from Glencoe Silver Lake High School in 2016 and went to beauty school right after. I graduated from Model College of Hair Design in St. Cloud, MN, in 2017.


Since graduating from cosmetology school I worked at a few commission salons and in June of 2019 I decided to become my own boss by renting out a suite in Eden Prairie. Opening my own salon was something I envisioned since beginning beauty school & I decided it was time to make the vision a reality.


In the near future I plan on providing education to both my clients and other stylists, as education is extremely important to me.


When I'm not working you can find me at local breweries, traveling or enjoying music. I have an old soul and have always been drawn to the 60s / 70s era and I can't wait to bring that to life within the salon.


I’m Juliann! I recently moved here from south Florida and have been doing hair for over 4 years. Growing up I would always do my friends hair and makeup for homecomings and proms. I went to college for psychology and after a few years I decided I wanted to pursue a career in cosmetology. I love the creativity of doing hair and making people feel the best they can! 


I am a total beach bum back in Florida but since I have moved here to Minnesota I’ve been enjoying just being outside and going on hikes. I love the small tightknit group we have at Groove Salon Co. I’m looking forward to building my clientele here and making new connections!



I'm Hailey, Groove's side kick. I graduated from Battle Lake High School in 2019 and have recently graduated from Aveda Institute Minneapolis in 2020. I find it easiest to express my creativity through hair, which is why I went into the hair industry.


Brooke and I were childhood neighbors and family friends growing up, so we've known each other since 2001. 

How crazy, right?!



I am so excited to start my career in this industry, train under Brooke and see myself grow. Meeting new people and learning about them is one of my favorite things, so I'm excited to see you in my chair soon!


Hey guys! I'm Anna and I'm a stylist here at Groove. A little bit about me - I graduated from Princeton High School in 2017 and I graduated from cosmetology school at The Model College of Hair Design in St Cloud in 2020. 


Ever since I was little I loved doing hair and makeup. I started out in a commissioned salon and my love has grown so much since I've started. I'm excited to continue my passion and my love with the flexibility and freedom I will have at Groove. My favorite services to do are balayages, blonding services and men's cuts! 


When I'm not at work you can catch me with my family and friends sharing laughs and memories. I love being outside and exploring (especially cute small towns). Road trips are my favorite as long as I get aux. (; 


I can't wait to see you in my chair!!



Stay tuned to find out more about our incredible nail tech.         


Hey there, I'm Marina! I am an Aveda Institute Minneapolis graduate and specialize in all things color. I continue to immerse myself in all the latest coloring education I can get my hands on, and I'm ready to take your hair and melt it into the beautiful color and dimension of your dreams


As the newest member of the Groove team, I am ready to pour my talent out on each and every client, so you can walk away completely in love with your hair transformation. 


Besides my passion for hair, fashion is another special interest closest to my heart. One of my bigger highlights of 2020 was launching Pink Rosie Co., my very own clothing boutique, which has been a great success and source of joy. 


And besides all the business stuff, I am a dog mama to my Goldendoodle, Lola, and if I could have more, I definitely would!